IHECS

IHECS, established in 1958, provides university-level training in journalism and communication, focusing on the integration of media theory and practice to prepare students for careers in media, communication, and public relations. The institute adapts its teaching to professional practices, emphasizing a future-oriented approach. Under the leadership of Hakima Darhmouch, the new president of the Press and Information section, IHECS aims to prioritize democratic debate within journalism. The school hosts various events, including the TaalTrek project fostering linguistic and cultural exchanges among students, and discussions on professional communication, such as limiting social media dependence. IHECS also facilitates practical experiences, exemplified by Master's students presenting advertising campaign results. Additionally, the institute offers certified training in digital strategy, focusing on effective online communication, content creation, and e-reputation management.