OCTAVIUS

Octavius is an independent communication consultancy based in Brussels, specializing in sustainable development and influence. The firm offers a comprehensive suite of services, including stakeholder engagement, media relations, digital communication, and event production. A dedicated team of passionate experts in public influence and communication, Octavius is committed to promoting clients' activities constructively. The consultancy provides solution-oriented services tailored to clients' ongoing activities and challenges. These services encompass stakeholder engagement, media relations, digital communication, and event production. Octavius's added value lies in delivering short-term consulting services adapted to clients' specific needs. Founded by Pierre-Loïc Nihoul, a Belgian and French national with an academic background in business administration, marketing, and international relations, Octavius benefits from his extensive experience in project and account management, as well as implementing pan-European public communication programs. Since 2008, Pierre-Loïc has coordinated over 60 conferences and events for the European Commission. He actively participates in communication networks, philanthropic associations, and think tanks, and lectures at universities and high schools. Octavius was established with a clear vision: to provide public and private organizations with human, sustainable, and flexible consulting services. The firm aims to address challenging issues related to clients' sustainable development strategies, emphasizing the impact of communication and enhancing reputation. Acting as a coach for communication managers, Octavius offers availability, empathy, and positivism, striving to highlight the best aspects of clients' organizations. The consultancy is committed to supporting the construction of a strong European Union and assisting organizations in favor of sustainable economic development in environmental, agricultural, societal, and cultural terms. Passionate about water and the ocean, Octavius recognizes these as significant challenges of the 21st century, alongside climate action. Octavius's services include: Stakeholder Engagement : Identifying stakeholders and documenting their expectations, prioritizing and visualizing key stakeholders, mapping each stakeholder's relative importance, power, and influence, engaging through understanding each stakeholder's attitude towards the project and developing targeted communication, animating networks and organizing collective intelligence activities, and monitoring communication effectiveness. Digital Communication : Accompanying organizations in their digital strategy, auditing online notoriety and image, setting up social media strategies, targeting and tailoring online communication activities, and coaching communication managers. Media Relations : Mapping the most relevant journalists and media with realism, experience, and availability, creating content, placing content, and growing visibility. Strategic Communication : Analyzing trends, designing a communication strategy, setting up an action plan, elaborating budgets, organizing public presence and speaking, and monitoring impact. Data Analysis : Analyzing smart data, delivering quantitative and qualitative analytics, auditing media reputation and notoriety, assessing campaign impact, and anticipating trends. Public Relations : Government relations, media communications, issue management, corporate and social responsibility, information dissemination, and strategic communications advice. Event Production : Defining the best event format with realism, experience, and availability, assisting in the production of conferences, workshops, exhibitions, and stands, and providing access to a reliable network of suppliers and providers. As a sole proprietorship without employees, Octavius collaborates with a network of freelance consultants who share the same human and sustainable values. Depending on each project, these consultants contribute their expertise in political communication, public policy, copywriting, facilitating, media planning, digital strategies, media data research, web design, graphic design, and event production. Octavius's purpose is clear: to provide strategic assistance to public and private organizations in order to highlight their best aspects. The consultancy has engaged in several impactful collaborations: Internal Communication Coaching for a Federal Public Administration : From November 2019 to November 2020, Octavius, as a subcontractor of a Brussels-based PR agency, accompanied change within a federal public administration. The role involved providing tools for team cohesion and virtual communication, organizing five collaborative online workshops with 50 participants each, addressing aspects of internal change. The workshops aimed to strengthen involvement, favor exchanges, and foster team commitment, approaching change positively and creatively. Public Relations Strategy for an International Automobile Manufacturer : Since January 2020, Octavius has been working on the public relations strategy of an international automobile manufacturer. The main challenge is to develop the client's awareness and exposure in the media regarding clean transition in the automobile industry. Collaborating with commercial and managing teams in Belgium, Octavius organized an agile and collaborative workshop, resulting in insightful recommendations and a three-year national action plan. Public Relations Campaign for a European Association : From April to July 2020, Octavius led a public relations campaign on political, regional, and European issues for a European association based in Brussels. The work focused on creating and placing content from regional projects at the European level. The campaign achieved 50 placements in five countries over three months. Digital Climate Action Campaign for Youth : From August to December 2020, Octavius conducted a digital climate action campaign targeting youth in nine European countries and the United States. The aim was to engage young audiences to share stories of hope on climate change and a better future. The campaign resulted in 120 placements in the 10 targeted countries, with podcasts recorded and media partnerships established. Support for an International Pharmaceutical Company : Since January 2021, Octavius has been collaborating, as a subcontractor of a Belgian public affairs consultancy, with an international pharmaceutical company to support them during a period of change and transition at a national level and to help manage their relations with stakeholders. The approach involved conducting a collective workshop with directors and one-on-one interviews with the managing team to fully comprehend the implications of change. The collaboration resulted in the writing of multiple position papers and the creation of an internal survey dedicated to the 200 staff members. Octavius's team comprises experienced professionals with diverse backgrounds: Carla : Joined in Autumn 2020, Carla works on engaged projects with passionate people, contributing to their success. She has accumulated extensive experience in communication, particularly digital communication, and assists Octavius in strategic communication, media relations, business administration, and copywriting. Her collaborative and proactive methodology promotes understanding, exchange, and support. Cristina : Believes in content marketing and storytelling as the basis of any communication strategy. Since January 2020, her entrepreneurial mindset and intellectual flexibility have helped her adapt to various situations, following the principle of simple, effortless creativity. Thibaut : An earned media expert with 27 years of experience, digital media specialist, and marketing believer. Since July 2017, his wisdom and strong interpersonal skills have been foundational to the success of each project, developing methodologies and key indicators to measure brand reputation through an integrated marketing approach. Paulina : A multilingual professional with 12 years of experience in strategic planning, project management, communication affairs, editorial writing, and building liaisons in environmental, agricultural, sustainability, and climate change arenas. Since summer 2020, her solution-oriented mindset and outstanding interpersonal skills have contributed to positive work environments and efficient workflows. Eleanor : A multilingual writer, content editor, and public relations specialist with expertise in environmental and social sciences, sustainability, rehabilitation, mobility, and animal welfare. Since 2018, her various skills in European communication have been valuable to Octavius's ecosystem. Fanny : Since summer 2020, Fanny has been instrumental in defining strategies and impacting