Madmax BV

Madmax BV is a Belgian company specializing in the production of high-quality olive oil infused with the renowned Ghost Pepper. This unique blend combines premium organic Arbequina extra virgin olive oil with carefully selected peppers, all handcrafted in Belgium. The Ghost Pepper, also known as Bhut Jolokia, is cultivated in the North-East of India and is celebrated for its fruity and rich flavor. Until 2011, it held the title of the world's hottest pepper, boasting a Scoville scale rating of 1.2 million. Interestingly, when consumed pure, it is said to induce hallucinations, leading to its nickname. Madmax utilizes premium organic Arbequina extra virgin olive oil, certified as EVOO. This variety is known for its subtly sweet, delicate almond flavor and a slight peppery kick, while maintaining a soft taste without excessive bitterness and acidity. Understanding that peppers are akin to grapes, with numerous varieties and flavors influenced by their provenance and terroir, Madmax has meticulously selected a blend of three peppers from across the globe to accompany the Bhut Jolokia. This careful selection results in the original Madmax® taste. To enhance the user experience, Madmax has developed a matte, oil-repellent label, allowing users to enjoy their product without concern for spills or stains. The product is designed to support and enhance a dish by adding spice without overpowering the original flavors. For those new to spicy foods, it's recommended to start with a small amount, while spice enthusiasts can indulge more freely. Madmax's journey began with the innovative idea of filling Jack Daniels bottles with spicy oil, which eventually evolved into a successful business venture. For those who prefer in-person shopping over e-commerce, Madmax products are available at various physical locations. Customers can consult the provided map to find the nearest shop offering their dose of madness.