VB CDI

Vincent Bully, through VB CDI, positions himself as a strategic business partner for tech founders and scale-ups seeking to accelerate go-to-market execution and B2B sales. With 20 years of experience on the buyer side and in growth roles at Decathlon, Redcats USA, La Redoute, and related ecosystems, he focuses on turning complex technical products into clear value propositions for decision-makers, opening qualified meetings, structuring commercial pipelines, and supporting financing, partnerships, and commercial acceleration. What the company does VB CDI supports tech entrepreneurs and high-potential companies with strategic and commercial mentoring, go-to-market development, and access to decision-maker networks. The work combines positioning, pipeline prioritization, trade show preparation, and the translation of technical solutions into economic value for CEOs, CFOs, investors, and other key stakeholders. The company’s experience spans retail tech, martech, fintech, e-commerce, customer experience, HR tech, sales, and related B2B markets. VB CDI’s activity is illustrated by assignments such as helping Argos Metrics overhaul its pitch and prepare for Tech for Retail, generating 45 qualified appointments in two days and helping the company reach the Top 5 at the event; supporting Greyhairworks portfolio companies with network activation and qualified pipeline generation; assisting a Belgian B2B packaging and pricing solution in establishing a French market presence; helping EKOO secure its first US client; supporting startups from the Super Capital portfolio; and contributing to the development of Click&Golf, including business model structuring, go-to-market strategy, client acquisition, partnership negotiation, and financing. Who makes up the team VB CDI is led by Vincent Bully. He brings experience from La Redoute, Redcats New York, and Decathlon, where he worked in e-commerce, omnichannel product management, open innovation, and collaboration methodologies. He also has investor and advisory experience, including work with Creadev partnerships, angel investments, and Team for the Planet. The description presents him as a partner rather than a classic salesperson or pure consultant, with a hands-on approach centered on execution and results. Company mission The mission of VB CDI is to help tech companies unlock commercial opportunities by combining strategic positioning, network access, and disciplined sales execution. Rather than selling for its own sake, the company aims to help founders structure a movement around their product, make innovation understandable to decision-makers, and sustain commercial momentum until contracts are signed and growth is created.