Ecommerce Europe is a non-profit association representing over 75,000 companies that sell goods and services online to consumers across Europe. (ecommerce-europe.eu ) Established by leading national e-commerce associations, its mission is to advance the interests and influence of European e-commerce through advocacy, communication, and networking. (ecommerce-europe.eu ) The association serves as the united voice of the European digital commerce sector, engaging with policymakers at the EU level to create a favorable regulatory framework for all e-merchants. Ecommerce Europe provides a platform for its members to stay informed, exchange best practices, and define common positions on EU legislation impacting the sector. (ecommerce-europe.eu ) To promote trust and transparency in cross-border e-commerce, Ecommerce Europe has established the Ecommerce Europe Trustmark. This initiative aims to protect consumers and merchants by setting a unified European standard and ensuring clear communication of these rules. Online shops displaying the Trustmark commit to adhering to the Ecommerce Europe Code of Conduct, guaranteeing ethical standards in the digital marketplace. (ecommerce-europe.eu ) Ecommerce Europe also conducts research to provide insights into the e-commerce market. For instance, the association has launched the "Cross-border E-commerce Barometer," a survey revealing the challenges e-commerce companies face when expanding their business to other countries. The results highlight barriers such as legal uncertainties, differing taxation and payment systems, and high delivery costs. (ecommerce-europe.eu ) Membership in Ecommerce Europe is open to national associations involved in promoting e-commerce and online distance selling to consumers. The association distinguishes between full membership, which includes voting rights, and membership for associations that are full members of an established European association. (ecommerce-europe.eu ) Through these initiatives and collaborations, Ecommerce Europe strives to foster a thriving and sustainable digital commerce environment across the continent.
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