Lucien

Lucien is a Belgian bicycle retailer dedicated to enhancing the cycling experience for all enthusiasts. As part of the D'Ieteren Group, a company with over two centuries of commitment to future mobility, Lucien offers a comprehensive range of bicycles, including electric bikes, cargo bikes, and various accessories. Their mission is to make cycling accessible and enjoyable, providing personalized advice and swift service to meet the diverse needs of their customers. With locations in Brussels, Ghent, Leuven, Mechelen, and Antwerp, Lucien is committed to supporting cyclists throughout Belgium. (lucien.bike ) Key Offerings: Diverse Bicycle Selection: Lucien provides a wide array of bicycles, from traditional models to advanced electric bikes, catering to various preferences and requirements. (lucien.bike ) Lucien Assistance: A 24/7 roadside assistance service available in Belgium, Luxembourg, and the Netherlands, ensuring cyclists receive prompt help during technical issues, flat tires, accidents, or thefts. (assistance.lucien.bike ) Flexible Bike Rental Services: Lucien offers bike rentals suitable for events, corporate needs, or family outings, with options ranging from classic models to spacious cargo bikes. (lucien.bike ) Core Values: Customer-Centric Approach: Lucien places the cyclist at the heart of their operations, striving to understand and fulfill individual needs with expertise and dedication. (lucien.bike ) Accessibility and Professionalism: The name 'Lucien' embodies personality, professionalism, and approachability, reflecting the company's commitment to making cycling accessible to everyone. (lucien.bike ) Comprehensive Support: Beyond selling bicycles, Lucien offers services like financing, assistance, and maintenance, ensuring a seamless and worry-free cycling experience for their customers. (lucien.bike ) Unique Aspects: Award Recognition: Lucien was honored as the 'Fietsenretailer of the Year 2025-2026,' underscoring their excellence in the cycling retail industry. Extensive Network: With multiple locations across Belgium, Lucien ensures that cyclists have easy access to their products and services, fostering a strong community of cycling enthusiasts. Partnerships with Renowned Brands: Lucien collaborates with esteemed bicycle manufacturers like Riese & Müller, offering high-quality and innovative models to their customers. (lucien.bike ) Lucien's dedication to quality, customer satisfaction, and the promotion of cycling as a sustainable mode of transport makes them a standout choice for cyclists in Belgium.