visit.brussels

visit.brussels is the official tourism promotion and communications agency for the Brussels-Capital Region, subsidized by the regional government. Its mission is to enhance and disseminate the image of Brussels, positioning it both locally and internationally as the capital of 500 million Europeans—a cosmopolitan city where 180 different nationalities converge, fostering permanent connections with the rest of the world. The agency is dedicated to promoting tourism, culture, and events within the Brussels-Capital Region. It strives to create experiences that highlight the city's numerous assets and ensures a high-quality welcome for visitors, including leisure and business tourists as well as international associations. visit.brussels operates around five key themes, each with its specific mission: Culture & City Life : To promote and celebrate the cultural richness and heritage of the region, showcasing Brussels's diverse identities and engaging potential visitors through their interests. This includes consolidating a range of guided tours tailored to various interests and facilitating filming in the city. Convention & Association : To develop and expand opportunities in Brussels for conferences, trade shows, meetings, and events. Additionally, to support professionals and unify stakeholders within the Brussels meetings industry and international associations to create a strong, coherent offering. Sales & Marketing : To build and disseminate an attractive image of Brussels, developing unique experiences for visitors—from international advertising campaigns to providing a warm welcome upon arrival. Events : To organize and sponsor major events, including festive, cultural, and sporting occasions, enhancing Brussels's appeal to both visitors and residents. Operations & Finance : To promote Brussels's cultural offerings through an online ticket service accessible to all (Box Office and Arsène 50). This also involves enhancing the city's reputation for high-quality cuisine and hospitality by leveraging initiatives like the Tram Experience and utilizing the BIP building as a meeting venue. The agency is committed to several core values: Client-Centric : Listening to residents, visitors, and professionals, basing their work on feedback and regularly collected data. Diversity and Openness : Embracing diversity as a means of opening up to the world while respecting others, reflecting Brussels's multicultural DNA. Sustainability : Caring for the well-being of residents and visitors while preserving the region's heritage and environment, ensuring public funds are invested for the benefit of inhabitants and economic players. Passion for Brussels : Each team member is passionate about Brussels and strives to share their love for the city through their expertise. Team Spirit : Recognizing that promoting a destination as rich and diverse as Brussels is a team effort, combining energy and creativity with respect, kindness, and mutual support to achieve common goals. Looking ahead to 2028, visit.brussels aims to forge a strong identity for Brussels by implementing city marketing on an international scale and improving the customer experience. The agency seeks to promote a visitor economy with a positive impact, fostering healthy economic growth, enriching the cultural life of the Brussels-Capital Region, and paying particular attention to social and environmental impacts. Additionally, it plans to proactively decentralize tourism to prevent the harmful effects of over-tourism, aligning with the region's vision of an economic transition to a decarbonized, regenerative, circular, social, democratic, and digital economy. To achieve these objectives, visit.brussels collaborates closely with all cultural and visitor economy stakeholders in Brussels, as well as other regional public-interest organizations. The agency places particular emphasis on involving Brussels-Capital Region residents, ensuring their perspectives are integrated into its actions. A rigorous marketing strategy guides choices regarding target audiences, markets, and initiatives aligned with these objectives. Continuous improvement of initiatives and projects is pursued by analyzing results to refine approaches. Through these efforts, visit.brussels is shaping the future of the visitor economy, contributing to a more vibrant, inclusive, and sustainable Brussels.